Mobile Marketing Solutions For Maximum Customer Reach
Because of the tough competition in today’s business world, fresh-faced entrepreneurs and long-standing businesses alike never stop looking for innovative and effective ways to reach their market. Many of the most successful companies today use mobile marketing solutions.
It’s not really necessary to overhaul your budget and current marketing plan completely since you can easily manage mobile marketing solutions, not to mention the fact that these solutions offer virtually endless possibilities because of their versatility and ease of implementation.
However, it is critical that you jump on the mobile train, especially when you consider these seven statistics mentioned below:
1. As of March 2017, 80% of top Alexa websites were mobile adaptive. (Mobiforge)
This is pretty cut-and-dry. If you want your site to perform well, it needs to be optimized for mobile.
2. 51% of all digital ad budgets in 2016 were spent on mobile. (IAB/PricewaterhouseCoopers)
Marketers and advertisers are heavily investing in mobile, which means, most likely, so is your competition. If you want to stay competitive, you need to have a mobile optimization or marketing strategy in place.
3. By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending. (MarketingLand)
But at the same time…
4. 70% of people report disliking mobile ads. (HubSpot)
In fact, mobile ad blocking has increased 90% year-over-year.
5. By 2018, American adults are expected to spend on average 3 hours and 23 minutes on nonvoice mobile media. (eMarketer)
That’s up more than 1 hour from 2013. It has increased steadily every year since.
6. 80% of internet users own a smartphone. (Smart Insights)
With so many cell phone services giving away free smartphones with their contracts, this number is only going to keep increasing — which is good news for companies with a mobile marketing strategy.
7. 48% of consumers start mobile research with a search engine –but 33% go directly to the site they want. (Smart Insights)
This is why you want to produce valuable content that makes it easy for your buyer persona to find you online. You also want to optimize for mobile search results.
See more reasons mobile marketing matters here
Mobile marketing solutions employ a series of marketing strategies and use multiple marketing channels. Many companies hire a digital marketing company for the management and implementation of their marketing plan.
Creating Mobile Moments
Research has shown that mobile marketing solutions are some of the most cost-effective and efficient marketing strategies to use in your promotion and advertising. When using mobile marketing solutions for your business goals, it is possible to choose either convenience or complexity in the strategies you wish to adopt, and as with conventional marketing strategies, you are not required to use only one strategy.
One such method is to develop a mobile app for your company. They are an integral part of micro-moment shopping because they help drive traffic to your business, especially apps that offer in-store specials or a rewards program.
This video outlines some tips for marketing a business app:
Now, if you still haven’t used mobile marketing solutions, it is important to make sure that your company is mobile-ready. Be sure to look for a good website design company that can provide you with site optimization services and include plenty of relevant content on your site.
Of course, you have to make sure that your website can connect you easily to your consumers. You don’t really have to use popular media to establish this connection with your target market.
Reach your customers in real time – you can send messages to your clients any time of the day and still have the confidence that they will be read by your target recipients Keep your valuable customers updated. As mentioned above, you can use mobile marketing solutions to create a loyalty program that can make your key consumers feel important and appreciated whenever you send them messages for special discounts or offers.
Make sure that you create a unique capture page for your mobile users to land on that is optimized for mobile devices with images that are easy to tap on and a call to action that is prominently displayed. This site offers more advice on optimizing your mobile landing page:
Place the CTA early in the message (above the fold whenever possible). Make buttons at least 44 x 44 pixels, so they are easily “tap-able.”
Email sends should optimize what is displayed in the mobile inbox—“From” fields max out at 23 characters, and subject lines at 38 characters.
Finally, don’t forget about those landing pages. If your email is mobile friendly, but the click-through goes to a landing page that isn’t optimized for mobile, that visitor will likely become frustrated and bounce from the page.
Remember that readers are using their fingers to select items. Use pronounced image buttons and keep the layout simple. Keep forms minimal. The fewer fields, the better. Make sure your images are re-sizable for different devices. Verify that the page looks as good vertically as it does horizontally.
Read more on mobile marketing strategies here: https://www.marketo.com/mobile-marketing/
Be sure to only target customers who want to receive information from you – some providers of mobile marketing solutions allow subscribers to opt-in to receive messages, which ensures that advertising budgets are wisely spent. If you are interested in learning more about how mobile marketing can help your business, give us a call. (303) 800-6866
First seen on S&S Pro Blog