Metadata Is Critical For GDPR Compliance
I’ve received so many emails, updates, and confirmations about the General Data Protection Regulation (GDPR), which I knew was a big deal, but also somewhat annoying considering all
of the issues that come up on a daily basis. However, it seems that no one is immune…no matter where you live.
Officially enforced on May 25, 2018, even if you aren’t a resident of the European Union, it is something to be concerned about. It has become more and more apparent that our privacy is at stake and is a chore to protect in this world of connectivity.
I know this is probably like the idiom of beating a dead horse, but if you aren’t completely sure what GDPR is, here you go:
The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU). The GDPR sets out the principles for data management and the rights of the individual, while also imposing fines that can be revenue-based. The General Data Protection Regulation covers all companies that deal with data of EU citizens, so it is a critical regulation for corporate compliance officers at banks, insurers, and other financial companies. GDPR came into effect across the EU on May 25, 2018.
As the above post mentions, it is a significant directive for all financial institutions and insurance companies, but it also affects online marketers that strive to collect emails in order to send regular communications with the hopes of selling them their products or services some day.
One area that is repeatedly mentioned in the warnings about keeping your info safe is being aware of what you share online. You see, personal data is not just created by an online user’s interactions with your website, but is also generated from technical processes such as comments, cookies, contact forms, analytics, and even third-party embeds.
This video provides more info on how GDPR is affecting marketing companies:
Any business owner knows that data is at the core of what they do and is a key element to their operation. GDPR requires companies to think differently about how data is used, especially when it comes to their customers and using their information in a way that is relevant to their business.
What is the big deal with GDPR and Metadata?
Individuals can also take precautions when participating in sharing images online. People have been unknowingly exposing themselves to potential privacy violations by uploading content online that contains data, which is usually accessible to the public.
We all upload images to various social media platforms. However, did you know that you need to avoid uploading images with embedded location data included? This is because other online visitors can then download and extract any location data from images on the website.
Bigger social platforms automatically hide the location info, but it is still shared with that whatever site you uploaded it to. There are ways to remove some of the information connected to your image and video files, as mentioned in this post:
Windows 10 can detect two photography-related categories of EXIF data: “Camera” and “Advanced photo”. Camera data includes technical aspects like aperture, metering mode, and focal length. Advanced photo data includes serial number, white balance, EXIF version, etc.
At the bottom, as you can see in the screenshot above, you can click on Remove Properties and Personal Information to open the EXIF removal tool. The tool lets you either create a copy of the image with all metadata removed or pick and choose which properties to erase from the selected file.
See the full post here
With all of the news surrounding cybercrime, fake news, and databases being hacked, companies and individuals need to educate themselves and stay up-to-date on how to manage your data. Call S&S Pro Services if you want to learn more about this and other online marketing topics. (303) 800-6866.
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